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Last Updated: August 30, 2024
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Your privacy is important to us. This Digital Privacy Notice (“Notice”) is meant to help you understand the information we collect, why we collect it, and how you can manage it. This Notice applies to our website at https://www.gatecity.bank/ (the “Site”), our mobile Apps, and all Gate City Bank products, services, and communications (the “Services”). By using our Site, or by purchasing our products or services, you are acknowledging that you have read, understood, and accept this Digital Privacy Notice.
In this Digital Privacy Notice, any use of the words “you,” “yours,” or similar expressions refers to users of this Site and our Services, as well as any other individuals whose information we collect and process. References to “we,” “us,” “our” or similar expressions refer to Gate City Bank.
This Notice does not extend to anyone whose personal information is not under our control or management, including data that is collected by other websites that you may visit before or after this Site, and which are not governed by this Digital Privacy Notice. We are not responsible for the data protection or privacy policies of any other websites and accept no responsibility or liability for those policies. Please carefully check the policies of other websites and services you use before you visit or submit personal information.
As you review this Digital Privacy Notice, here are general principles to keep in mind:
In order for us to be able to provide our Services to you, we need to collect and process certain types of information about you. Depending on your use of our Site and Services, this may include:
We will only use personal information to provide you with information, products, or services you have requested, or for other purposes set out in this Notice.
We use cookies and similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) to recognize you and/or your device(s) on, off and across the Site and different Services and devices. Cookies are pieces of information stored directly on your device. Cookies provide information that is used for security purposes, to facilitate navigation, to display information more effectively and to personalize/customize your online experience. You can control cookies through your browser settings and other tools. Our website does not respond to Do Not Track signals.
You can also opt-out from our use of cookies and similar technologies that track your behavior on the sites of others for third party advertising. If you do not wish to participate in history/behavioral tracking to provide tailored content and advertising you may opt-out by visiting:
For further general information on Cookies and more detailed advice on how to disable and enable them, please go to www.allaboutcookies.org.
Please exercise caution when using aggregation websites. Aggregation websites offer the ability to access all your financial account information on one website. To do this, an aggregation provider may request access to your User IDs and Passcodes. You should use caution and ensure that the aggregator company has appropriate policies and practices to protect the privacy and security of any information you provide or to which they are gaining access. We are not responsible for the use or disclosure of any Personal Information accessed by any other company or person to whom you provide your User ID and Passcode.
All transactions initiated by an aggregation website, using access information you provide are considered to be authorized by you, whether or not you were aware of the specific transaction. If you decide to revoke the authority you have given to an aggregation website, we strongly recommend that you change your User ID and Passcode to ensure that the aggregation website cannot continue to access your account.
Our website is not targeted or marketed to children under the age of thirteen. We respect the privacy of your children, and we comply with the practices established under the Children's Online Privacy Protection Act. We do not knowingly collect or retain personally identifiable information from consumers under the age of thirteen. If you believe we have collected identifiable information directly from a website (child) user less than 13 years who was using this website please contact us and we will take appropriate measures.
Gate City Bank may use the personal information we collect for the following purposes:
Gate City Bank will never sell or rent any of your personal information, and we will never share your non-public personal information except as permitted by law. However, we may share your information with certain trusted affiliates or third-party services to help us provide, improve, promote, or protect our products and services. For example, we may partner with other companies to process your payments or store your data to support delivery of our products or services. We may also share relevant non-public personal information whenever you request an insurance quote as necessary to provide the requested quote. Whenever we share data with third-party services or affiliates, we require that they use your information only for the purposes we’ve authorized, and that they protect your personal information.
We also reserve the right to disclose personal information when it is reasonably necessary to conduct our business, in the event of a merger or sale of our business, to protect Gate City Bank’s legal rights and property, and to comply with the law or law enforcement.
We take the security of your personal information seriously and follow industry-standard practices to protect the data we collect and process. Gate City Bank has put in place commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the personal information that Gate City Bank receives and collects. We also restrict access to information about you to those employees and agents who have a need to know that information in order to provide our Services to you.
Remember, the safety and security of your information also depends on you. No method of transmission over the internet or electronic storage is completely secure, so Gate City Bank cannot guarantee its absolute security. We are not liable or responsible for the criminal actions of unrelated third parties.
We try to keep email communications to a minimum and give you the ability to choose to receive marketing communications we may send. For example, we may send you email relating to our Services and related offers. You may also choose to receive certain marketing email communications, from which you may opt out at any time. You can always opt out of receiving email from Gate City Bank by clicking the unsubscribe link contained in all our emails, or by contacting us at https://www.gatecity.bank/contact/. This opt out does not apply to information provided to Gate City Bank as a result of transactions that you specifically request.
We will hold your personal information on our systems for as long as is necessary to perform the relevant processing activity for that information, or as long as is set out in any relevant contract you hold with us. This is a case-by-case determination that depends on things like the nature of the data, why it was collected, why it is processed, and any relevant legal or operational retention needs. For example, we may be legally required to hold some types of information to fulfil our statutory obligations.
Users or Site visitors residing in California are afforded certain rights regarding their personal information that is not otherwise regulated by other state and federal financial privacy laws. Except where an exception or exemption applies, these rights may include 1) the right to request a copy of the information we have collected about you during the previous twelve months, as well as the right to review our data collection practices related to you, (a “Personal Information Request”); 2) the ability to request deletion of your personal information; 3) and the right not to be discriminated against due to your exercise of any of the preceding rights. To ensure that your personal information is accurate and complete, please contact us through the email address below regarding any errors or updates affecting the personal information that we may hold.
You may also send us an email below, or call us to request access to, correct, or delete any personal information that we hold about you. To protect your privacy and security, Gate City Bank may take reasonable steps to verify your identity before granting access to, correcting, or deleting data. We will generally respond to your request for information within 45 days, unless, for reasons beyond our control, a longer response time is necessary, in which case, you will be advised accordingly. Please note that we may retain certain information as required by law or as necessary for our legitimate business purposes.
If you have questions or comments about this Digital Privacy Notice, or if you are not satisfied with this Digital Privacy Notice or its application, we invite you to convey your concerns or suggestions to us at https://www.gatecity.bank/contact/. We will reply as quickly as possible and inform you of the steps, if any, that have been or will be taken in order to address your concern or implement the suggestion.
This Digital Privacy Notice is effective from August 2024. We may update this Notice from time to time. If we do, we’ll let you know about any material changes, either by notifying you here on the Site or by sending you an email. If you keep using our Site or Services after a change, that means you accept this Digital Privacy Notice.
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